Case studies/House of Cha

Retail

House of Cha

Automated the entire sales pipeline so the founders could leave it and chase investment.

ClientHouse of Cha
IndustryRetail
Duration6 months
Year2023

The challenge

The sales pipeline was entirely manual. Every new customer meant vetting, qualification, routing, follow-ups, closing, all done by hand. Founders were trapped in daily operations, revenue leaked through cracks in the process, and the inconsistency was killing repeat business.

What we built

1

Customer vetting and classification

A deep-learning classifier that scores incoming customers on fit, purchase intent, and value. No more manual qualification calls on every lead.

2

Sales pipeline orchestration

The full flow from first touch to closed deal runs automatically: customer lands, gets vetted, gets routed, follow-ups fire, deals are tracked. No human intervention for standard cases.

3

Revenue protection alerts

Automated detection of at-risk deals, stalled conversations, and follow-up gaps. Leads stopped falling through the cracks.

ROI

Results

100%sales pipeline automated end-to-end
Zerodaily founder involvement in standard sales ops
Systematicallyrevenue leakage plugged
Enabledinvestment-ready operations

Outcome

The automation did not just save time, it changed the trajectory of the business. With sales running on autopilot and revenue predictable, the founders had investor conversations they could not credibly have before. They could show investors scalable sales infrastructure, not a spreadsheet and a promise.

Technologies

PythonClassification modelsPipeline orchestrationAutomated alertingCRM integration
"

We went from founders stuck inside the business to founders running it. The automation gave us predictable revenue and the confidence to have investor conversations we were not ready for before.

Haki Batra
Haki BatraCo-founder, House of Cha

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